
13 June 2023
3pm – 4pm (Gulf Standard Time)
Overview
Our next Tuesday Webinar by The Franchise Talk will connect you with leading industry experts who will provide a wealth of free business knowledge and an understanding of the considerations involved in the launch, management and operations of tea and coffee brands.
We have a panel of experts including a leading international franchise consultant who will join the webinar to share their knowledge and first-hand experience including insights into the beverage industry on the challenges and successes they have encountered as they expand their brand domestically and internationally.
Key Takeaways
- Industry trends
- Business and franchise models
- Franchising and development opportunities
- Insights into operating the brands
- Success stories

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During his twenty years’ experience in hospitality he gained a wealth of knowledge in restaurants, nightclubs and bars, hotels and as a Food to Go expert. He was invited on stage at the MCA Food to Go Conference 2019 as an expert panelist. The brands that he has worked for have been both independent and large PLCs.
Most recently he has successfully launched CUPP Bubble Tea into the Franchise Market. He has established CUPP as one of the fastest growing Food to Go brands in the UK. CUPP now has 30 sites open, 170 contracted sites opening in the next five years, both in the UK and internationally.
With a strong work ethic, he believes in maintaining a positive mindset, working with great integrity and passion, striving to create a significant outcome for all tasks undertaken.
When you work with him you should expect an honest collaboration with transparency and consistency. He believes in creating partnerships with a purpose.

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Launched in 2012 as a premium boba tea brand, CUPP has grown to 30 stores across the UK and is launching internationally in 2023. Founder and CEO of CUPP, Lee Peacock, lived and worked for many years in Taiwan; the home of boba tea. After falling in love with the country, food, people, and the national drink, he thought what better way to bring an integral part of his life back to the UK.
We see CUPP as pioneers and are raising the standards of the boba tea industry. We do this by using only quality and fresh ingredients like loose leaf tea, organic milk, premium milk substitutes, and fresh fruit or bespoke fruit purees to flavour our teas. We’ve also taken steps to be more eco-friendly by introducing reusable boba tea cups and using only biodegradable bamboo fibre straws instead of plastic . We were the first in the UK boba tea market to introduce bamboo straws.
Our unique and modern store designs suit different locations and requirements; converted shipping containers, stand alone kiosks in shopping malls and shops on the high street. This makes it easier for franchisees to open in many different spaces and budgets.