DATE
September 7, 2021
CATEGORY
News & Press Releases
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As the UAE continues to attract an impressive number of local and international franchising businesses, amid social and economic recovery from the pandemic that has altered countless aspects of our lives, it is my pleasure to welcome you to join us at the 5th edition of The Global Franchise Market– TGFM, the leading franchising event in the Middle East. This edition will be unprecedented, as it is a display of the most prominent franchising businesses around the world, demonstration of the success stories these businesses witnessed, especially over the past two years.
Despite the eminent challenges franchising companies have faced during the Coronavirus pandemic, many of them managed to maneuver through the pandemic to emerge stronger through new and creative ways of reaching customers and new business models capitalizing on online sales channels and strategies. Regardless of the business type and nature, those who succeeded were able to face the social and economic challenges posed by COVID-19 by identifying strengths and weaknesses, taking pragmatic and swift steps towards ensuring continuity.
The success stories we have witnessed during the pandemic have been remarkable and inspiring, as prompt action and critical thinking were put to the test, and adaptability took center stage. Today, several businesses from restaurants and catering companies that offer food delivery services, to E-commerce platforms, are experiencing a surge in growth from the new demands stemming from COVID-19.
Moreover, local and international franchise brands continue to grow in the UAE across a variety of sectors, as the UAE continues to be an important and strategic location to start expansions, notwithstanding global economic slowdowns and crises, during which the UAE showed resilience. Additionally, the exceptional infrastructure, the growing population and the UAE’s prominent position as a popular shopping destination are all vital factors for this growth. Furthermore, the UAE’s recent decision to offer long-term residence visas to mega-investors and top business leaders is not only attracting a wealth of financial capital but also encouraging global startups to explore franchise opportunities and target the country’s lucrative retail, food & beverage and hospitality sectors.
This year, TGFM exhibition brings together top-notch investors, franchisees, leading entrepreneurs, international franchise experts and the world’s best brands to connect and discuss franchising business opportunities in the MENA region. Additionally, attendees will gain exclusive access to B2B meetings and dedicated networking sessions with the aim of facilitating collaboration and business expansion opportunities.
